First let me thank Lews Carey for the css behind the ticker He did an amazing job. The bottom-line is that is some brilliant code. Ok, that said, were going to attempt to make it dynamic, just because I wanna try. As you see below I have a generic advertisement for ipmonitor. In case you missed that part reload now because in 5 seconds it changes. The next step is to see if I go out and get some text that can also be updated server-side or do I have to do a page refresh which would kill it for me. It worked like a charm. No reload needed.
Now I can make a dynamic ticker. Of course, everything from here is bs tinkertime. What on ticker, how long to wait, how many changes. Etc.